SERVICES

What we do

We love working with people and organisations that are trying to grow their business in new and dynamic ways. Our holistic range of communications services can be tailored to work for you whether you are a new company trying to make your mark, or an established one; whether you are a profit or non-profit establishment and whether you are a large corporation or a small or medium sized business. Because of the varied communications background of our consultants, we are in position to guide your organisation, whatever your business, on the ideal communications mix and strategy.


Communications Strategy

Services Offered:

  • Brand Positioning
  • Target Audience Identification
  • Message Audit
  • Communications Needs Assessments
  • Media Analytics
  • Web Content Assessment

A brand encompasses the essence of an organisation and gives it an identity both internally and externally. Our brand consultants look at both the interior and exterior of a brand to ensure that the brand strategy delivers both a compelling brand positioning and an attractive identity and standards.

The brand consultants at The Communications Hub merge strategy, outstanding creative and communication capabilities to deliver valuably positioned brands that are distinct and enduring and that deliver messages that change perceptions and move audiences. The Communications Hub provides valuable insight into how clients can use tangible branding elements that work well together, to make and leave their mark. We create coherent brands that deliver well-rounded experience across offline and online channels and audience touch points. Our brand development work is complimented by our experienced graphic designers that bring your concepts and messages to life in creative logos, marketing brochures, posters and fliers, newspaper and outdoor adverts.

A well-defined and well-implemented communications strategy that guides both creative and media planning is the key to using communications to meet your business goals and objectives. We provide creative and cost effective ideas and solutions that are based on factual analyses and insights of your business, competition, stakeholders and message. Our strategies are designed to resonate with your target audiences in an engaging, impactful and consistent manner, making good use of time and resources available. All our consultants have experience in high level communications management and are experienced in strategic planning for both traditional and new media; a requirement in the ever changing landscape of communications globally.


Brand Development

Services Offered:

  • Logo design and brand message
  • Brand guideline manual
  • Brand Positioning and definition of target market
  • Target market segmentation and brand positioning
  • Branded collateral and merchandising material
  • Corporate Social Responsibilities management
  • Internal Communications strategy and management
  • Graphics Design

A well-defined and well-implemented communications strategy that guides both creative and media planning is the key to using communications to meet your business goals and objectives. We provide creative and cost effective ideas and solutions that are based on factual analyses and insights of your business, competition, stakeholders and message. Our strategies are designed to resonate with your target audiences in an engaging, impactful and consistent manner, making good use of time and resources available. All our consultants have experience in high level communications management and are experienced in strategic planning for both traditional and new media; a requirement in the ever changing landscape of communications globally.

A brand encompasses the essence of an organisation and gives it an identity both internally and externally. Our brand consultants look at both the interior and exterior of a brand to ensure that the brand strategy delivers both a compelling brand positioning and an attractive identity and standards.

The brand consultants at The Communications Hub merge strategy, outstanding creative and communication capabilities to deliver valuably positioned brands that are distinct and enduring and that deliver messages that change perceptions and move audiences. The Communications Hub provides valuable insight into how clients can use tangible branding elements that work well together, to make and leave their mark. We create coherent brands that deliver well-rounded experience across offline and online channels and audience touch points. Our brand development work is complimented by our experienced graphic designers that bring your concepts and messages to life in creative logos, marketing brochures, posters and fliers, newspaper and outdoor adverts.


Public Relations

Core Services Offered:

  • Reputation and Brand Management
  • Strategic PR and Product Launch Planning
  • Media Relations and Stakeholder Engagement
  • Digital Public Relations including blogging
  • Strategic content development and Messaging
  • Crisis management strategies

The Communications Hub functions as a full business partner to our clients, providing ongoing PR consulting and integrated PR services that build brand and reputation alike, and offer real solutions to business challenges. We believe that your brand is the promise that you make to all your stakeholders, and that with strategic public relations; you can connect with them and generate results that matter to your organization.  Our PR consultants have robust media relations in Uganda and the greater East African region and are members of PRAU (Public Relations Association of Uganda). Their strategies translate awareness and visibility of your activities into tangible results on your stakeholders’ actions, behaviours and perceptions. Keeping measurable results in mind, our PR activities are full circle and include recommendation, implementation and coordination.

The Communications Hub functions as a full business partner to our clients, providing ongoing PR consulting and integrated PR services that build brand and reputation alike, and offer real solutions to business challenges. We believe that your brand is the promise that you make to all your stakeholders, and that with strategic public relations; you can connect with them and generate results that matter to your organization.  Our PR consultants have robust media relations in Uganda and the greater East African region and are members of PRAU (Public Relations Association of Uganda). Their strategies translate awareness and visibility of your activities into tangible results on your stakeholders’ actions, behaviours and perceptions. Keeping measurable results in mind, our PR activities are full circle and include recommendation, implementation and coordination.


Media Management

Services Offered:

  • Media Scheduling and Buying
  • Media Training
  • Scheduling and Facilitating Media Interviews
  • Executive, company and product press tours
  • Media coverage scanning and measurement
  • Coordinating launch events for the media
  • News Pitching

At the Communications Hub, we develop media strategies that maximise the power of traditional and new technology to tell our clients’ stories to the audiences that matter. Our media plans are cost effective and well scheduled to optimise the reach of client messages.

We understand East African media – the different media houses, their interests and their deadlines.  Media relations is a core competency of our media consultant, who has cultivated professional relationships with numerous journalists, radio and TV presenters, bloggers and influencers that benefit will benefit your business. The Communications Hub not only packages your information optimally for the media, but also makes the uptake of your story easy for the media.

At the Communications Hub, we develop media strategies that maximise the power of traditional and new technology to tell our clients’ stories to the audiences that matter. Our media plans are cost effective and well scheduled to optimise the reach of client messages.

We understand East African media – the different media houses, their interests and their deadlines.  Media relations is a core competency of our media consultant, who has cultivated professional relationships with numerous journalists, radio and TV presenters, bloggers and influencers that benefit will benefit your business. The Communications Hub not only packages your information optimally for the media, but also makes the uptake of your story easy for the media.


Social And Behaviour Change Communications (SBCC)

Services Offered:

  • Strategic Planning
  • Broadcast and Video Production
  • Development and production of tool kits, job aides and Information, Education and Communication (IEC) materials
  • Websites and Applications
  • Social Media & Digital Engagement
  • Social & Community Mobilisation
  • Interpersonal Communication
  • Traditional and New media advertising
  • Research, Testing and Evaluation

A well-defined and well-implemented communications strategy that guides both creative and media planning is the key to using communications to meet your business goals and objectives. We provide creative and cost effective ideas and solutions that are based on factual analyses and insights of your business, competition, stakeholders and message. Our strategies are designed to resonate with your target audiences in an engaging, impactful and consistent manner, making good use of time and resources available. All our consultants have experience in high level communications management and are experienced in strategic planning for both traditional and new media; a requirement in the ever changing landscape of communications globally.

The Communications Hub draws upon the expertise of its consultants to develop comprehensive SBCC strategies for clients looking for the development of evidence-based communication programmes to create awareness, increase knowledge, shift attitudes and cultural norms and produce changes in a variety of behaviours. Our consultants, who have years of hands on training in SBCC analyse the complex interplay between individual, interpersonal, community and societal factors that affect behaviors and integrate best practices from established behavioural sciences to design holistic and effective strategies. Our strategies follow a 6-step approach:

Situational Analysis – Audience identification and segmentation – Define behaviour change objectives – Define BCC Strategy – Implementation Plan – Monitoring and Evaluation

Our core experience comes from managing health, education and civil society programs in Uganda, East Africa and the UK. The Communications Hub also offers capacity building in SBCC. We develop training guides, community participatory tools & approaches and conduct training workshops.


Digital Communications

Services Offered:

  • Planning structure
  • Strategy
  • Digital Media Buying
  • Customized Online Marketing Plans
  • E-Mail Marketing
  • Digital Presence Analysis and Recommendations
  • Performance measurement and reporting

Today’s world is increasingly digital and the digital space has become the go-to place for information and solutions across most audiences. What this means for any business or organisation that is trying to sell a message, product or service, is that a strategic digital footprint that connects and helps them to interact with stakeholders, is a must. However, with so many digital platforms available and with so many companies already playing the field, your organisation needs an ally to navigate the dynamic digital world and create a presence that will not be ignored.

At The Communications Hub, we know digital.  Our consultants are trained and experienced digital marketers that specialize in social media, email content, search engine marketing, web analytics, paid search and conversion optimization. They combine the technical side of SEO and the creative nature of social marketing, guided by the principle components of planning, strategy, development and engagement. Using the numerous digital platforms available, we can help you reach your target markets easily, with the right information and at the right time, through presentations, videos, images and many other digital tools.

The Communications Hub uses digital to tell our clients’ brand story to targeted audiences, to market to the online community and to collect instant and reliable data about customer behaviour patterns that inform their businesses objectives and goals. With our consolidated digital strategies, our clients effectively push information to the online community and also pull information from them, all the while linking all platforms to their website as the hub for content and message.

Today’s world is increasingly digital and the digital space has become the go-to place for information and solutions across most audiences. What this means for any business or organisation that is trying to sell a message, product or service, is that a strategic digital footprint that connects and helps them to interact with stakeholders, is a must. However, with so many digital platforms available and with so many companies already playing the field, your organisation needs an ally to navigate the dynamic digital world and create a presence that will not be ignored.

At The Communications Hub, we know digital.  Our consultants are trained and experienced digital marketers that specialize in social media, email content, search engine marketing, web analytics, paid search and conversion optimization. They combine the technical side of SEO and the creative nature of social marketing, guided by the principle components of planning, strategy, development and engagement. Using the numerous digital platforms available, we can help you reach your target markets easily, with the right information and at the right time, through presentations, videos, images and many other digital tools.

The Communications Hub uses digital to tell our clients’ brand story to targeted audiences, to market to the online community and to collect instant and reliable data about customer behaviour patterns that inform their businesses objectives and goals. With our consolidated digital strategies, our clients effectively push information to the online community and also pull information from them, all the while linking all platforms to their website as the hub for content and message.


Website Development

Services Offered:

  • Web Strategy
  • UI/UX Design
  • Creative Design
  • Technical Design
  • Mobile-Specific Website Development
  • Application Development
  • SEO/SEM
  • Website Copy and Content Development

In today’s increasingly digital world, your organization’s website can be the primary place that you touch base and engage with your audiences. This is especially true with the advent and rapid acceleration of mobile web usage in the last decade that has both simplified and demystified the Internet as a whole.

In Uganda, it is estimated that 72% of the population (28.7million) own mobile phones and that 3.08million of these, own a smartphone. In addition, about 4.6million mobile users are active on the Internet, with at least 34% of mobile Internet users accessing the Internet at least three times daily. Moreover, analysts predict that mobile Internet usage will eclipse desktop Internet usage in a couple of years. What this means for your organisation is that not only should you have a strategic and fully functional website, but that it should also be mobile optimized to cater to the needs of mobile users.

We provides full service website development from concept to completion, guided by your brand, its message and your business objectives. The accreditation and experience of our consultants includes:

  • ISO 27001 Information Security Management
  • PRINCE2 Project management
  • Open Source CMS management
  • Digital Evaluation
  • Search Engine Optimization
  • Google Analytics

In today’s increasingly digital world, your organization’s website can be the primary place that you touch base and engage with your audiences. This is especially true with the advent and rapid acceleration of mobile web usage in the last decade that has both simplified and demystified the Internet as a whole.

In Uganda, it is estimated that 72% of the population (28.7million) own mobile phones and that 3.08million of these, own a smartphone. In addition, about 4.6million mobile users are active on the Internet, with at least 34% of mobile Internet users accessing the Internet at least three times daily. Moreover, analysts predict that mobile Internet usage will eclipse desktop Internet usage in a couple of years. What this means for your organisation is that not only should you have a strategic and fully functional website, but that it should also be mobile optimized to cater to the needs of mobile users.

We provides full service website development from concept to completion, guided by your brand, its message and your business objectives. The accreditation and experience of our consultants includes:

  • ISO 27001 Information Security Management
  • PRINCE2 Project management
  • Open Source CMS management
  • Digital Evaluation
  • Search Engine Optimization
  • Google Analytics


Copywriting

Services Offered:

  • Website copy
  • Articles (news, features, advertorials & editorials)
  • Campaign Stories and narrative
  • Company Profiles
  • Newsletters and Brochures
  • Copywriting and Editing
  • Press releases and media advisories
  • Ghost writing
  • Proof reading and editing

Written content is the “voice” of our clients and the primary method by which they communicate; crafting engaging and accurate content is critical to ensuring messages are clearly and effectively communicated to a wide range of audiences. Our dedicated writers have over two decades of content writing and editing experience in an array of fields, from corporate communications to international NGO and government communications. Their writing is always distinctive, clear, concise and relevant to the target audiences.

Written content is the “voice” of our clients and the primary method by which they communicate; crafting engaging and accurate content is critical to ensuring messages are clearly and effectively communicated to a wide range of audiences. Our dedicated writers have over two decades of content writing and editing experience in an array of fields, from corporate communications to international NGO and government communications. Their writing is always distinctive, clear, concise and relevant to the target audiences.


Audiovisual Content

Services Offered:

  • HD Photography
  • Video Recordings
  • Sound Recordings
  • Documentaries
  • Digital Content

Audiovisual content is a popular communication tool because it captures the audience’s attention while also improving the chances of their retaining the message. It also plugs in seamlessly in the digital space, particularly website and social media, offering a fresh way to communicate with your audiences, instead of the static communications that pervade other more traditional media.

The Communications Hub consultants have experience in creating simple, informational and entertaining audio and visual content that can be made accessible on YouTube, Facebook, Instagram and Twitter. We also have experience in developing full-length documentaries for the organisations that have a bigger story to tell. We have identified and worked with the best Producers and Directors in Uganda who our experienced writers work with on story development and the nuts and bolts of shooting and editing of documentaries

Audiovisual content is a popular communication tool because it captures the audience’s attention while also improving the chances of their retaining the message. It also plugs in seamlessly in the digital space, particularly website and social media, offering a fresh way to communicate with your audiences, instead of the static communications that pervade other more traditional media.

The Communications Hub consultants have experience in creating simple, informational and entertaining audio and visual content that can be made accessible on YouTube, Facebook, Instagram and Twitter. We also have experience in developing full-length documentaries for the organisations that have a bigger story to tell. We have identified and worked with the best Producers and Directors in Uganda who our experienced writers work with on story development and the nuts and bolts of shooting and editing of documentaries